+23 years of experience
Michelle Dela Cruz
Marketing & SALES Professional
Sr. Marketing & Sales Professional with a history of success in developing and implementing sales and marketing strategies to deliver revenue growth. Excelling in strategic planning, business development, client services, creating innovative programs, budgets and P&L goals. A strong team leader and project manager representing a range of Top US Retailers and brands recognizable to industry leaders, globally.
Director, Partnership Marketing
Leadership
Lead a team of 9 Program Managers and Specialists in the North America & Central America regions. Manage creative ad approvals, reviewing copy and terms & conditions.
Global Branded Payments
Achieve P&L Goals & FP&A, reporting to executive management. Maintain marketing budgets ranging from $2M - $15M. Create sales materials, presentations to support sales and business development. Marketing operations excellence for program management and task management systems.
Competitive Analysis
Execute B&M, B2B, Digital & Loyalty programs. Work with brand sponsorships. Influencer Partnerships. Measure the success of promotional campaigns including marketing plans, creative development and post event analysis.
Skills
- Executive Level Communication
- KPI & ROI Management
- Corporate Partnerships
- Sales Planning & Forecasting
- Content Writing & Editing
- Brand Management
- Strategy and Analysis
- Social Media Ads & Influencers
- SEO/SEM
- Public Relations
- Advertising
- Events Coordination & Planning
Brand Management
Experience
Representing Global Brands
Marketing Management 3rd party distribution
Event Planning
Public Relations
Community Outreach
Account Manager
Certifications
Global Sports Management
New York University
Mar 2024 - present
Women’s Leadership Certification
American Management Association
Issued Mar 2019
Credential ID 12940GX3EE